Forget waiting four hours to browse luxury bags or fighting crowds just to see a price tag. A new Beijing landmark is changing the way we shop—and it never closes.
If you’ve been on social media lately, you’ve probably seen “Super Turn” (超级转转) popping up everywhere. Located inside the iconic Beijing Friendship Store, this first-of-its-kind multi-category second-hand cycle store from ZhuanZhuan Group has quickly become a must-visit destination. Shoppers were lining up for hours, comparing the experience to “shopping for luxury goods in a packed warehouse.” For introverts? It’s a dream—except for the crowds.
But now, thanks to a partnership with Realsee, the physical store has been recreated as a life-sized, always-open VR showroom. No lines, no time limits, and no pressure. Let’s take a look inside this digital retail revolution.
🛍️ 1:1 Virtual Replica for an Immersive Online Shopping Experience
Realsee’s team used their proprietary Galois P4 3D laser scanner—a high-precision device built for large-scale capture. With just three VR photographers working together, they scanned the entire 3,000 square meter retail space in only two hours.
The resulting immersive digital space offers single-frame image quality up to 300 million pixels. That means you can zoom in 8x and still see every stitch, scratch, or label on a product. Just swipe on your phone screen and wander freely through the entire store—stop anywhere, look at anything, and take your time.
Smart tags & seamless checkout
Each product comes with customizable VR tags that display:
- Price
- Condition (e.g., 99% new, 95% new)
- Size
- Series and other details
And yes, you can buy with one click directly inside the VR environment. No app switching, no hassle.
Never get lost
The built-in guided tour feature shows you every category zone at a glance. Jump directly to the bag section, sneakers, electronics, or vintage finds. Or let the auto-navigation walk you through the entire store so you don’t miss a thing.
🤖 Smarter, Warmer Customer Service – Online
Realsee has integrated spatial mapping, product data, and large language models (LLMs) to make searching inside Super Turn’s VR store feel natural and human.
Voice-like smart search
Want to see what new bags have arrived? Just type or say “Show me new bags” – the system instantly returns 99% and 95% new options. No more scrolling through thousands of listings.
📺 Multiple Marketing Touchpoints – Redefining Immersive Commerce
Realsee turns passive browsing into active engagement. Inside the VR store, you’ll find:
- MR (mixed reality) TV ads that play as you walk past certain zones
- Embedded live-action videos of real shopping guides explaining product features
These “real presence” moments make online shopping feel almost like being in the store. Brands can break down their message into scene-based snippets, and users build a complete brand understanding simply by exploring.
Super Turn has been called a “second-hand paradise for circular-economy youth.” Now that paradise fits inside your smartphone. Every time you enter the VR store, it’s a personalized journey that matches your pace, your taste, and your schedule.
No queues. No small talk (unless you want it). Just thousands of quality pre-owned items waiting to be discovered.
Realsee is already working with more brands and retail partners to push the boundaries of digital commerce. Whether it’s fashion, electronics, furniture, or collectibles, the future of shopping is immersive, intelligent, and always open.
Sure! Here's a natural English closing paragraph to add to the blog, matching the US blog style and including the requested call-to-action:
Ready to turn your retail space into a 24/7 immersive experience?
If this solution sounds like the perfect fit for your brand—whether you run a second-hand store, a luxury boutique, or a large-format lifestyle hub—Realsee is here to help. From 3D laser scanning to AI-powered virtual shopping assistants and actionable data insights, we provide everything you need to bring your store online in the most lifelike way possible.
📧 Contact us today to schedule a demo or request a quote. Let’s build the future of retail together—no queues, no limits, just smart, immersive shopping.
